While many online advertisers are preparing for Google's 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers' ability to target users online.The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the internet in ways which mask their personal information on a weekly basis, such as browsing in private or incognito mode, using Safari as their main browser or regularly clearing their cookie cache.
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