Email marketing is projected to generate $13.6 billion this year, highlighting the importance of maintaining a healthy email list. Reports suggest that 28% of email databases degrade annually, primarily due to invalid addresses. This degradation can adversely affect sender reputation, resulting in high bounce rates and emails landing in spam folders. To mitigate this, it’s essential to regularly clean your email list, ideally every three months, and closely verify new signups. This practice ensures better engagement and protects marketing budgets by preventing costs associated with invalid addresses.
Email marketing revenue is projected to reach $13.6 billion this year. Prioritizing email and maintaining a healthy list is key to leveraging its potential.
Over the past year, at least 28% of your email database may have degraded, primarily due to invalid emails, which accounted for 2.5 billion addresses.
A bloated email list filled with bad data results in high bounce rates, loss of trust with inbox providers, and can lead your emails to the spam folder.
To fix declining email quality, plan regular list cleanings, verify emails quarterly, and vigilantly check new signups to enhance your database quality.
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