With the rising costs of digital advertising, brands are increasingly exploring print marketing methods, particularly package inserts. These inserts, often found in subscription services such as Hello Fresh and Blue Apron, offer businesses a way to connect with a targeted audience. Marketing experts note that while tracking conversion rates can be challenging, brands can use surveys to evaluate their success. Analysts also endorse package inserts as a clever, effective alternative to traditional digital advertising, particularly for reaching consumers based on their recent purchases, especially in the context of meal kits and related products.
As digital advertising costs continue to rise, brands are increasingly turning to package inserts as a cost-effective way to reach targeted audiences.
Package inserts can be tricky to quantify in terms of conversion rates, but post-purchase surveys can help brands match back customers effectively.
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