Cassandra.app, an Italian startup founded in 2023, has successfully raised €2M in seed funding led by the Italian Founders Fund. The company utilizes AI to optimize media mix performance and advertising ROI, replacing traditional models with advanced techniques like Marketing Mix Modelling. Within just 16 months, the platform has achieved €1M in Annual Recurring Revenue and currently serves over 60 global clients. The funding will support further international expansion and product development, including integration of Google's technology within three months.
The future of marketing can no longer rely on outdated models. Thanks to AI and machine learning, Cassandra.app empowers brands to make data-driven decisions and optimise their budgets with scientific precision.
Securing this funding is a major step forward for us. This will enable us to further strengthen our product and accelerate our expansion into key global markets.
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