As of Thursday, the IAB's multistate privacy agreement (MSPA) is available for advertisers, publishers and ad tech partners to sign and begin using to track their data flows.What is the MSPA?(Forgive me in advance.)The MSPA is a contractual framework built off of the IAB's limited service provider agreement that aims to help companies share Global Privacy Platform consent signals with their partners in the online ad supply chain while also complying with state privacy laws, including the CPRA in California (which is itself an evolution of the CCPA) and others coming into effect in Colorado (CPA), Virginia (VCDPA), Connecticut (CTDPA) and Utah (UCPA).
#information #advertising #specifically #requirements #regulations #connecticut #personal-information #customer-service #service-provider #online-advertising
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