The article reflects on the author's transition from a confident marketer to a franchisee, highlighting how traditional marketing knowledge was challenged in a new industry. Despite initial efforts in advertising and promotions, inadequate sales revealed the true foundation of success: operations. The author emphasizes that the effectiveness of marketing is directly tied to customer experience, staff training, and operational efficiency. This realization led to a significant mindset shift, reinforcing that robust operations enhance marketing effectiveness, and effective marketing exposes the business's true quality.
Marketing doesn't work without operations. The real driver of my business wasn't my advertising strategy, email marketing, or promotional offers - it was my customer experience.
When operations are robust, marketing amplifies that strength. But if the experience is broken, no amount of advertising can fix it.
Collection
[
|
...
]