March 2025 Google Webmaster Report: No Core Update, Weird Crawling, AI & Reviews Bug
Briefly

In March, webmasters await the first core update for 2025 amidst several unconfirmed updates and notable changes to Google's crawling efficiency. The Search Console API experienced delays, yet Google claims a 60-millisecond increase in speed. Concerns arise over AI outputs, particularly regarding click-through rates and user dissatisfaction. A confirmed bug affected local reviews, and the Business Profiles support team is overwhelmed. Notably, Google provided cautionary advice to recipe bloggers while displaying a strong advertisement revenue despite ongoing issues.
Google's crawling efficiency has improved, with search results loading 60 milliseconds faster, despite facing issues like a backlog in the Business Profiles support team.
Unconfirmed updates and crawling issues have raised concerns among webmasters, alongside a notable decline in AI-generated content's click-through rates, prompting discussions on SEO practices.
Read at Search Engine Roundtable
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