Magellan AI's certification from the IAB Tech Lab confirms that it complies with the Podcast Measurement Technical Guidelines 2.2, ensuring accuracy and consistency in podcast metrics.
This certification validates our mission to deliver accurate podcasting data and measurement tools that optimize for ROI for advertisers and streamline operations for publishers.
By aligning with IAB Tech Lab's Technical Guidelines, Magellan AI provides the industry a shared source of truth for podcast measurement, fostering confidence in podcasting as a scalable medium.
The IAB Tech Lab's certification process evaluates adherence to podcast metrics like downloads and unique listeners, which are crucial for data-driven decision-making in advertising.
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