Product placement is one of the oldest marketing techniques in the book.Brands negotiate for years to get their products a mention in a movie script, and even sponsored social media posts can take more than a month of phone calls and emails to arrange.But startups are starting to use generative AI to flip the script on in-video product placement, including Rembrand, a new venture launched by ad tech vet Omar Tawakol in February.
#people #years #opportunity #interesting #engineering #pretty-good #influencers #marketplace #authenticity #business-model
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