Predictive Audiences utilizes LinkedIn's AI to enhance audience targeting by analyzing on-platform engagement data along with external data sources. This function allows marketers to create audiences expected to demonstrate behaviors similar to existing customer data. A key feature is the inclusion of company lists, improving B2B targeting capabilities through refined profiling and exclusions. Early adopters have reportedly enjoyed significant cost savings, with a 21% decrease in cost-per-lead when utilizing this predictive tool for lead generation purposes.
Predictive Audiences uses LinkedIn's AI to analyze on-platform engagement data alongside selected first-party or third-party data to create a predicted audience.
By identifying patterns and behaviors, this tool creates a new audience likely to take actions similar to the source data.
Company lists can be included to expand targeting capacity and enhance audience profiling based on performance insights.
Early adopters of Predictive Audiences for lead gen objectives experienced a 21% reduction in cost-per-lead.
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