LinkedIn is significantly expanding its video capabilities by allowing users to incorporate native videos into long-form newsletters and articles. This development aims to make written content more visually engaging and dynamic, creating opportunities for creators to share video podcasts, interviews, or short-form video series. Although metrics for video engagement within articles and newsletters are not currently available, providing such analytics in the future would enable users to effectively measure audience interaction with video content.
LinkedIn is focusing on enhancing video features, allowing users to integrate video into long-form content like newsletters, ultimately making posts more engaging.
The integration of video into articles offers a new dynamic way for users to present their content, moving beyond text to capture audience attention.
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