LG Ad Solutions has appointed Mike Evans as its senior vice president, head of US sales. This strategic move comes as the company aims to strengthen its position in the fast-evolving connected TV (CTV) advertising space. Evans, who has two decades of experience in digital media and advertising technology, will manage the US sales organization and focus on growth and partnerships. His reputation for leading high-performing teams and driving revenue aligns with LG's goals for expansion in the competitive media landscape, marking a significant step in their operational strategy.
âMike's deep expertise and leadership style are exactly what we need as we enter our next phase of expansion,' said Serge Matta, president of global ad sales at LG Ad Solutions. 'He's widely respected in the industry not just for his results, but for his ability to inspire and lead teams with integrity.'
âLG Ad Solutions is one of the most exciting companies in media right now - the team, the vision, the technology - it's all there,' said Evans. 'I'm honoured to step into this role and look forward to helping shape the future of TV advertising alongside such a talented group.'
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