Leveraging GenAI For Public Relations Purposes? Avoid These Common Mistakes
Briefly

from Forbes5 days ago
In 2023, Jason Mudd was recognized as North America's Best PR Leader, coinciding with a marked increase in PR professionals' use of generative AI (GenAI). A Muck Rack report revealed that the percentage of PR professionals using GenAI surged from 28% to 64% in 2023. However, reliance on GenAI poses risks, including content inaccuracies and a lack of emotional nuance in messaging. Professionals must ensure oversight and verification of AI-generated content to avoid damaging their brand's credibility and fostering audience disengagement.
When communication professionals over-rely on GenAI for content creation, they risk missing the mark with messaging, harming their audience connection and brand credibility.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2025/03/04/leveraging-genai-for-public-relations-purposes-avoid-these-common-mistakes/
The rise of generative AI for public relations demands that professionals maintain oversight and verification, as its outputs can be inaccurate and misleading.
Forbeshttps://www.forbes.com/councils/forbesagencycouncil/2025/03/04/leveraging-genai-for-public-relations-purposes-avoid-these-common-mistakes/
Read at Forbes
#public-relations #generative-ai #content-creation #communication #brand-credibility
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