Sivaramakrishnan emphasizes that Samooha was created to help marketers and publishers securely share their identity data while respecting consumer privacy, addressing a critical gap.
By founding Samooha, Sivaramakrishnan aimed to tackle the challenge of identity data sharing without compromising personal information, an essential aspect of modern marketing.
The emergence of data clean rooms, as highlighted by Sivaramakrishnan, has provided a solution for enterprises to collaborate on sensitive data while maintaining privacy standards.
Sivaramakrishnan's transition to Snowflake allows her to extend the impact of Samooha's technology across various industries, showing a commitment to innovation beyond marketing.
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