As digital transformation reshapes retail in the Asia-Pacific region, tech investments are shifting toward addressing evolving consumer behaviors. With 2025 approaching, retailers recognize the importance of adapting to these changes, focusing on value, convenience, and meaningful experiences. Currently, social commerce emerges as a vital area for investment, with 91% of retailers committed to increasing or maintaining spending in this domain. The consumer journey has transformed into a multi-touchpoint experience, necessitating a blend of digital and physical strategies to maintain a competitive edge.
Social commerce is now a top investment priority for retailers, with a hefty 91% of APAC retailers planning to either increase or maintain their current level of investment in this space. This shows a growing understanding that social platforms have evolved far beyond mere marketing channels, turning into powerful sales ecosystems that retailers can leverage.
Consumers across the APAC region are increasingly placing a premium on value, convenience and meaningful experiences when shopping. This evolution has been sped up by advancements in technology that have changed how consumers find, evaluate and purchase goods, and retail leaders are responding by focusing their tech investments to take advantage of these changing dynamics.
Collection
[
|
...
]