Alin Dobrea, the CMO of ZALORA, highlights the challenges and innovations in modern marketing during his role as a judge for The Drum Awards. With a focus on customer acquisition and retention, he stresses the importance of brand consistency across markets and recognizes the growing role of AI in enhancing marketing strategies. Dobrea believes that marketers must connect metrics to business growth to gain visibility at the C-suite level. He identifies impactful creative work and strong brand identity as crucial elements for standing out in the industry, while anticipating the growing influence of AI-driven solutions in the coming years.
Customer acquisition and retention are my top priorities. In today's competitive landscape, maintaining an engaged and loyal customer base is just as critical as attracting new ones.
The more we connect marketing metrics to revenue and impact, the more influence we gain at the executive level.
AI's growing influence excites me-it's strengthening campaign performance and transforming how we approach marketing effectiveness.
A strong brand identity that resonates with consumers will always set a company apart.
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