SaaS vendors are acting fast to reduce the number of subscription line items for retail and ecommerce brands, acknowledging subscription fatigue among businesses with multiple vendors like Shopify, Klaviyo, Yotpo, etc.
The strategy preferred by vendors is to decrease the total number of individual SaaS vendors clients pay directly without reducing the overall budget, opting for consolidation while ensuring returns on investment.
Moloco invested in Topsort to allow CPG and retail clients access to Moloco's machine learning services alongside Topsort's tech, aligning with the trend of reducing separate subscriptions while improving services for customers.
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