Are marketers really replacing martech tools with low-cost, AI-generated apps? | MarTechMarketers are increasingly using AI to replicate popular martech applications at lower costs, enhancing efficiency while reducing operational burdens.
It's Open Season On SaaS As Brands Confront Their Own Subscription Fatigue | AdExchangerSaaS vendors are reducing the number of subscription line items for retail and ecommerce brands to combat subscription fatigue.
ServiceNow's generative AI solutions are taking advantage of the data on its own platform | TechCrunchAccess to meaningful data is crucial for successful generative AI implementation.