Is The Trade Desk A Hero Or Villain To Independent Ad Tech? | AdExchanger
Briefly

from AdExchanger3 months ago
Ad tech leaders have raised concerns about The Trade Desk's market dominance, indicating that its recent actions lead to frustration among its peers due to supply-path decisions.
AdExchangerhttps://www.adexchanger.com/the-big-story/is-the-trade-desk-a-hero-or-villain-to-independent-ad-tech/
James Hercher argues that The Trade Desk's controversial moves may frustrate others in the ecosystem, but ultimately serve to improve the programmatic landscape in the long run.
AdExchangerhttps://www.adexchanger.com/the-big-story/is-the-trade-desk-a-hero-or-villain-to-independent-ad-tech/
Read at AdExchanger
#ad-tech #the-trade-desk #market-dominance #programmatic-advertising #supply-path-optimization
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