"Home Depot's retail media network, Orange Apron Media, is now integrated with Reddit and Pinterest, allowing advertisers to reach DIY consumers while they are still in research and inspiration mode, not just at the point of purchase."
"The Pinterest partnership enables non-endemic brands to utilize Home Depot's first-party shopper data, targeting users who are still in the planning phase with geotargeted display ads and a new advertiser certification program."
"Being present in conversations where intent forms, rather than just on listing platforms, is crucial for real estate professionals to reach potential customers early in their decision-making process."
"Instagram is expanding its 'Your Algorithm' feature into Explore, allowing users to actively adjust which topics they want to see more or less of, enhancing user control over content visibility."
Home Depot's retail media network, Orange Apron Media, integrates with Reddit and Pinterest to target DIY consumers during their research phase. Advertisers can engage users asking questions on Reddit and utilize Home Depot's shopper data on Pinterest to reach potential customers in the planning stage. This strategy emphasizes the importance of being present in conversations where intent forms, rather than solely focusing on transactions. Additionally, Instagram is enhancing user control over content visibility in Explore, allowing for a more personalized experience.
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