IAB Europe Urges Officials to Consider Key Recommendations for Transparent & Fair Audience Measurement
Briefly

IAB Europe, representing a diverse membership of thousands of digital marketing and advertising companies, media publishers, and independent third-party measurement firms, has released a policy paper outlining its position on the draft proposal for a European Media Freedom Act.The paper aims to provide valuable insights to Members of the European Parliament (MEPs) and national officials working on their negotiating positions.
Read at Exchangewire
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