IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, today announced the release of a new European IAB Common Commitment Agreement on Sustainability signed by 18 National IABs and Federations across Europe.The Commitment demonstrates the need and wants from National Federations for a collaborative and consistent approach to the measurement methodology of carbon emissions.
#executive-director #regulations #united-nations #sustainability #general-manager #climate-crisis #carbon-emissions #digital-marketing #digital-advertising #collaborative
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