The rise of media networks is a significant trend in marketing, with over 200 networks launched in the retail sector recently. These networks evolve rapidly, introducing different advertising formats, including livestreams, which enhance targeting options for advertisers. However, this growth presents complexities that require marketers to navigate carefully. Key considerations include understanding data quality, compliance with privacy standards, and strategic budgeting. Advertisers are encouraged to prioritize networks with ethical data practices to foster consumer trust and ensure effective campaign outcomes.
"Media networks are built on the promise of applying their first-party data, but the quality and depth of this data can vary significantly."
"Choosing networks that prioritize ethical data handling mitigates risk and builds trust with consumers."
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