The article emphasizes the importance of training for marketers using generative AI, highlighting that while many claim to use AI, a significant portion face barriers due to lack of training. Experts suggest that understanding marketing fundamentals is key, as sophisticated AI models can produce errors that only knowledgeable marketers can identify. Additionally, the article recommends starting with fundamental resources and exploring prompt engineering as essential skills for marketers. Free courses from institutions like MIT or Harvard and online tutorials are encouraged to bridge the training gap in AI.
"If you are a marketer, the No. 1 skill you need is expertise in whatever branch of marketing you're in," said Chris Penn, chief data scientist and co-founder of TrustInsight.
GenAI is no longer generating what Penn calls "ChatGPT's weird word vomit." The old saying that "to err is human, but to really mess up, you need a computer" is more relevant than ever.
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