As consumer preferences shift, particularly among younger generations like Gen Z, brands like Eventbrite are adapting by leveraging TikTok’s new Search Ads Campaign. This innovative approach has resulted in a remarkable 66% increase in click-through rates, enabling Eventbrite to effectively connect with target Millennial and Gen Z audiences. With over 3.2 billion daily searches on TikTok, the platform is evolving from merely an entertainment app to an important search engine. TikTok's recent launch of keyword-targeted ads reflects this transformation, offering advertisers new opportunities to engage potential customers.
This campaign is what we are now calling business as usual as part of our mix of channels, basically. With this campaign we brought really good improvement in KPIs.
Historically, people have had the idea that you go to TikTok to swipe, to discover, but now people are actually searching to discover.
Collection
[
|
...
]