How The Daily Mail's Direct Sales Efforts Boost Advertiser Trust In Its Programmatic Business | AdExchanger
Briefly

from AdExchanger3 months ago
In today's digital landscape, direct collaboration with brands not only restores trust but also enhances targeting effectiveness, optimizing programmatic opportunities and addressing brand safety.
AdExchangerhttps://www.adexchanger.com/publishers/how-the-daily-mails-direct-sales-efforts-boost-advertiser-trust-in-its-programmatic-business/
Hannah Buitekant emphasizes the importance of omnichannel delivery for news media, stating that tailored content experiences across various platforms ultimately drive effective monetization.
AdExchangerhttps://www.adexchanger.com/publishers/how-the-daily-mails-direct-sales-efforts-boost-advertiser-trust-in-its-programmatic-business/
Linda Villani notes that the strongest revenue streams currently stem from entertainment and sports, with custom content on TikTok significantly contributing to their direct revenue.
AdExchangerhttps://www.adexchanger.com/publishers/how-the-daily-mails-direct-sales-efforts-boost-advertiser-trust-in-its-programmatic-business/
The shift from third-party audience signals is prompting advertisers to focus on content-based targeting, which is becoming a critical strategy for effective programmatic advertising.
AdExchangerhttps://www.adexchanger.com/publishers/how-the-daily-mails-direct-sales-efforts-boost-advertiser-trust-in-its-programmatic-business/
Read at AdExchanger
#advertising #programmatic #content-marketing #monetization-strategy #digital-media
[
|
]