Retail media networks, expected to be a leading advertising channel, are experiencing growing pains as both brands and agencies grapple with defining roles and hiring skilled professionals. The lack of clarity around spend control, deal structures, and campaign measurements complicates the recruitment of talent who can effectively navigate this complex landscape. As companies like CVS Media Exchange expand their staff to meet demand, hiring teams are frustrated by the difficulty of finding versatile candidates capable of managing the multi-faceted demands of retail media.
We're in that weird gap where the talent just hasn't caught up to what the need is for the technology.
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