LinkedIn's emails notifying users about profile views serve a strategic purpose beyond simple updates. These notifications are crafted using psychological principles, particularly social proof, to evoke feelings of popularity and validation. By informing users that multiple individuals viewed their profiles, LinkedIn stimulates the innate human desire to be seen and appreciated. This tactic not only reinforces users’ involvement but also subtly nudges them to return to the platform, enhancing overall engagement and interaction.
These emails aren't just updates, they're carefully crafted nudges designed to get you to log back in.
By highlighting the number of people who have viewed your profile, LinkedIn is essentially saying, 'Hey, you're popular! People care about you!'
It taps into our innate need for validation. We want to feel seen, appreciated, and valued.
The notifications leverage social proof to manipulate psychological triggers that prompt users to engage more with the platform.
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