The article discusses the challenges travel brands face with anonymous website visitors, who often leave the site without identification. This anonymity complicates efforts to personalize user experiences and re-engage potential customers. Traditional tracking methods such as cookies are becoming obsolete due to privacy changes and incognito browsing, causing a significant blind spot for brands. Wunderkind offers a solution with its identity resolution technology, allowing brands to connect anonymous visitors to known profiles, consequently enhancing personalization and improving conversion rates in travel marketing.
Most of the people coming to your website are functionally anonymous... that means the majority of high-intent visitors are slipping through the cracks.
When we talk with travel brands, their biggest frustration is the inability to personalize and retarget site visitors... aren't actually retargetable.
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