Disney plans to automate 75% of its advertising business by 2027, highlighting a significant shift towards programmatic transactions in its advertising strategy.
'More than half of the streaming dollars that came in are transacted programmatically,' showcasing the importance of automation in Disney's advertising growth.
'Once we finally were able to enable them, within six weeks the spend was eight times the spend than the year before,' indicating rapid adoption of their automated ad capabilities.
'If you extended your campaign to Hulu on Disney+, it expanded the reach of the campaign 40%' demonstrates Disney's expansive audience reach across their platforms.
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