Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts.This strategy is due for a change as the data and marketing landscapes evolve.CPGs have the opportunity to improve business outcomes by leveraging first-party data.In this article, we will explore:
CPGs' reliance on third-party data.
CPGs' reliance on third-party data.
#opportunity #social-media #organization #recent-years #independent #relationships #historically #acquisition #operational #methodology
[
add
]
[
|
|
...
]