Google's recent decision to abandon its plan to eliminate third-party cookies in Chrome has raised significant transparency concerns, with calls from industry leaders for more information about its new user choice mechanism.
Davide Rosamilia, VP of product at ID5, emphasized the lack of clarity surrounding Google's new approach, stating that 'the regulator's job is not over until there's a clear understanding of what Google is going to do.'
The UK's Competition and Markets Authority continues to supervise the Privacy Sandbox's development, expressing competition concerns and demanding that Google revise its commitments to address these issues.
The CMA has indicated that if Google's adjustments fail to satisfy their competition concerns, they 'will consider what further action may be necessary,' underscoring the ongoing regulatory scrutiny.
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