AI startup Paramark has secured $8 million in funding, with a $6 million seed round led by Greylock. The company focuses on using generative AI to help businesses assess the impact of their marketing campaigns on sales. Founded in 2022, Paramark's tool quantifies the incremental value of marketing efforts across channels such as TV and social media, aiming to facilitate collaboration between marketing and finance teams. With clients including Square and ClickUp, Paramark is also planning future tech developments to enhance its platform's capabilities.
In a weird economy with plenty of Americans bracing themselves for a recession, companies' marketing teams are having a harder time than ever trying to prove their worth.
Paramark is building a data collection tool that shows the incremental value a marketing campaign has on a company's sales.
Paramark co-founder and CEO Pranav Piyush said the startup is already planning to roll out new tech advancements both externally to clients and internally with employees.
These AI-powered forecasts can then be used to improve the working relationship between a company's marketing and finance teams.
Collection
[
|
...
]