The upcoming Super Bowl features a mix of traditional brands and startups vying for attention through advertising. Notably, Saquon Barkley will star in Ramp’s ad, which highlights the efficient production timeline of just seven days. Bernhard Schmitt from Columbia Business School emphasizes the importance of Super Bowl ads, noting their ability to elevate a company's status, though they may not always be effective for broad marketing strategies. Other startups, like OpenAI, are also making their television debut, entering the competitive advertising landscape alongside established brands.
It gives you bragging rights. Now I can say, 'Oh we had an ad on the Super Bowl.' It changes the image. It sounds like you are a major player.
The ad roster includes familiar brands like Budweiser and Doritos, but also features a handful of startups, showcasing a blend of established names and new challengers.
Bernard Schmitt mentioned that while the Super Bowl is a big audience to get in front of, it's often too broad to be an effective approach for many companies.
Ramp's 15-second ad features Saquon Barkley and was created within just seven days, highlighting the fast-paced nature of startup marketing.
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