On March 18th, 2025, Ogury announced the integration of its audience planning API into Havas Media Network's Converged Activate tool. This integration marks a pioneering effort to convert strategic audience insights into actionable personas effortlessly. The collaboration allows planners to access a vast array of data, supporting privacy-first advertising practices while eliminating reliance on third-party cookies. Essential benefits of this partnership include real-time persona data updates, seamless transparency in audience targeting techniques, and an automated audience segmentation process, all powered by robust AI algorithms. This development reinforces Ogury's and Havas Media Network's commitment to innovative and effective digital marketing.
Ogury's audience planning API integration into Havas Media Network’s Converged Activate tool enhances audience targeting by providing real-time insights and automated audience activation.
Havas Media Network's collaboration with Ogury allows planners to access up to 5 billion personas, reinforcing a commitment to privacy-driven, data-informed digital marketing.
The 'Panel to Activation' solution utilizes advanced algorithms to connect Havas’ exclusive data with Ogury’s survey-based dataset, improving targeting accuracy exponentially.
With its focus on seamless transparency and tailored persona insights, this integration eliminates third-party cookies, heralding a new era of privacy-compliant digital marketing.
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