Retail media has been growing for over a decade, and its potential is finally being recognised across the globe, with hugely profitable ad business from commerce behemoths such as Amazon and Alibaba, nimble local entrants such as Boots, as well as the surge in e-commerce over the pandemic highlighting exactly why retailers should be taking an interest in the sector.
#opportunities #advertising #communication #coming-months #partnerships #marketplace #translation #senior-director #online-marketing
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