GumGum, a contextual first, global advertising platform, announced that starting immediately, all impressions running on GumGum's ad exchange will now have enhanced brand safety protection through Verity™, GumGum's proprietary and accredited contextual intelligence platform.Verity is already integrated and applied across GumGum's PMPs and media business.
#immediately #responsibility #sustainability #partnerships #marketplace #reliability #inclusivity #brand-safety
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