The partnership between Composable CDP GrowthLoop and TransUnion aims to address low match rates between first-party and third-party data for improved audience targeting and ad spend optimization.
Enhanced Match Rate capability will help engage target audiences better, suppress current customers effectively, support seamless cross-channel experiences, and derive more meaningful campaign data, available to GrowthLoop users in the first half of 2024.
[
add
]
[
|
|
...
]