#cdp

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fromComputerWeekly.com
1 week ago

The role of customer data platforms | Computer Weekly

A CRM lets you keep track of every interaction with your customers, manage follow-ups, and organise everything in a way that improves customer experience.
E-Commerce
Marketing tech
fromMarTech
4 months ago

6 challenges businesses face when deploying CDPs | MarTech

High utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
fromMarTech
5 months ago

Why independent CDPs are disappearing (and what comes next) | MarTech

Consolidation among independent Customer Data Platforms (CDPs) is emerging as the market shifts towards purposeful growth.
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