CDP and customer experience: Best of the MarTechBot | MarTech
Incorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech
Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
CDP and customer experience: Best of the MarTechBot | MarTech
Incorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech
Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
Amperity introduces Lakehouse CDP, eliminating the need for reverse ETL and combining data lake and data warehouse functionalities.
GrowthLoop and TransUnion partner to improve audience reach | MarTech
Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting.
European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor
Frank Krings joins Zeotap as senior advisor and shareholder
Krings will support Zeotap's CDP initiatives in the banking, insurance, and asset management sectors
Zeotap Advances in the Telco Industry with Strategic Business Initiatives
Zeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders.
European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor
Frank Krings joins Zeotap as senior advisor and shareholder
Krings will support Zeotap's CDP initiatives in the banking, insurance, and asset management sectors
Zeotap Advances in the Telco Industry with Strategic Business Initiatives
Zeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders.
Real-time customer data platform: The promise and the reality | MarTech
Real-time CDPs collect and activate customer data in real time, allowing for more personalized and relevant messaging.
Not all CDP vendors offer true real-time capabilities, with some lag time between customer activity and data updating.
The customer data platform market | MarTech
Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment.
Real-time customer data platform: The promise and the reality | MarTech
Real-time CDPs collect and activate customer data in real time, allowing for more personalized and relevant messaging.
Not all CDP vendors offer true real-time capabilities, with some lag time between customer activity and data updating.
The customer data platform market | MarTech
Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment.