Marketing techfromMarTech2 months ago6 challenges businesses face when deploying CDPs | MarTechHigh utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
Marketing techfromMarTech2 months agoWhy independent CDPs are disappearing (and what comes next) | MarTechConsolidation among independent Customer Data Platforms (CDPs) is emerging as the market shifts towards purposeful growth.