6 challenges businesses face when deploying CDPs | MarTechHigh utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
6 challenges businesses face when deploying CDPs | MarTechHigh utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
Why independent CDPs are disappearing (and what comes next) | MarTechConsolidation among independent Customer Data Platforms (CDPs) is emerging as the market shifts towards purposeful growth.
CDP and customer experience: Best of the MarTechBot | MarTechIncorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies.
Why independent CDPs are disappearing (and what comes next) | MarTechConsolidation among independent Customer Data Platforms (CDPs) is emerging as the market shifts towards purposeful growth.
CDP and customer experience: Best of the MarTechBot | MarTechIncorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies.
Contentstack acquires CDP Lytics | MarTechContentstack's acquisition of Lytics aims to enhance its digital experience offerings by integrating first-party data management and real-time engagement capabilities.
CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchangerBlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases.
Contentstack acquires CDP Lytics | MarTechContentstack's acquisition of Lytics aims to enhance its digital experience offerings by integrating first-party data management and real-time engagement capabilities.
CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchangerBlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases.
What the composability revolution means for customer engagement | MarTechComposability is becoming a significant trend in the CDP and customer engagement space, emphasizing the activation of data within data warehouses.
Amperity launches composable 'Lakehouse' CDP | MarTechAmperity introduces Lakehouse CDP, eliminating the need for reverse ETL and combining data lake and data warehouse functionalities.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTechDeterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
GrowthLoop and TransUnion partner to improve audience reach | MarTechMarketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting.
Zeotap Advances in the Telco Industry with Strategic Business InitiativesZeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders.