Contentstack acquires CDP Lytics | MarTechContentstack's acquisition of Lytics aims to enhance its digital experience offerings by integrating first-party data management and real-time engagement capabilities.
CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchangerBlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases.
Contentstack acquires CDP Lytics | MarTechContentstack's acquisition of Lytics aims to enhance its digital experience offerings by integrating first-party data management and real-time engagement capabilities.
CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchangerBlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases.
What the composability revolution means for customer engagement | MarTechComposability is becoming a significant trend in the CDP and customer engagement space, emphasizing the activation of data within data warehouses.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
What the composability revolution means for customer engagement | MarTechComposability is becoming a significant trend in the CDP and customer engagement space, emphasizing the activation of data within data warehouses.
Composability has arrived says MessageGears | MarTechComposability in marketing technology is a current reality, reshaping how enterprises activate and manage customer data.
CDP and customer experience: Best of the MarTechBot | MarTechIncorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTechDeterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
CDP and customer experience: Best of the MarTechBot | MarTechIncorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies.
Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTechDeterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty.
Amperity launches composable 'Lakehouse' CDP | MarTechAmperity introduces Lakehouse CDP, eliminating the need for reverse ETL and combining data lake and data warehouse functionalities.
GrowthLoop and TransUnion partner to improve audience reach | MarTechMarketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting.
Zeotap Advances in the Telco Industry with Strategic Business InitiativesZeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders.
The customer data platform market | MarTechSuccessful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment.
Building a center of excellence for CDPs in 2024 | MarTechCDP user and ownership are evolving, not confined to one person or role.Shift from marketing to IT dominance in CDP initiatives due to legal, privacy, and data accessibility concerns.