#cdp

[ follow ]
MarTech
1 month ago
Data science

What the composability revolution means for customer engagement | MarTech

Composability is becoming a significant trend in the CDP and customer engagement space, emphasizing the activation of data within data warehouses. [ more ]
#personalized-marketing
MarTech
1 month ago
Marketing

CDP and customer experience: Best of the MarTechBot | MarTech

Incorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies. [ more ]
MarTech
5 months ago
Marketing

Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech

Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty. [ more ]
MarTech
1 month ago
Marketing

CDP and customer experience: Best of the MarTechBot | MarTech

Incorporating a CDP in a martech stack can enhance customer experience, engagement, and conversion rates for large B2C companies. [ more ]
MarTech
5 months ago
Marketing

Unifying first-party data using CDPs and other tools: Best of the MarTechBot | MarTech

Deterministic matching in CDP uses verified info for direct customer profile link. Enables precise targeting, personalized campaigns, and improved customer engagement and loyalty. [ more ]
morepersonalized-marketing
MarTech
4 months ago
Data science

Amperity launches composable 'Lakehouse' CDP | MarTech

Amperity introduces Lakehouse CDP, eliminating the need for reverse ETL and combining data lake and data warehouse functionalities. [ more ]
MarTech
5 months ago
Marketing tech

GrowthLoop and TransUnion partner to improve audience reach | MarTech

Marketers can optimize audience reach by using TransUnion's data in the partnership with GrowthLoop for better identity resolution and enhanced audience targeting. [ more ]
#zeotap
Exchangewire
5 months ago
Marketing

Zeotap Advances in the Telco Industry with Strategic Business Initiatives

Zeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders. [ more ]
Exchangewire
7 months ago
Marketing tech

European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor

Frank Krings joins Zeotap as senior advisor and shareholder
Krings will support Zeotap's CDP initiatives in the banking, insurance, and asset management sectors [ more ]
Exchangewire
5 months ago
Marketing

Zeotap Advances in the Telco Industry with Strategic Business Initiatives

Zeotap is solidifying its position in the telecommunications industry by securing deals with major giants like Virgin Media O2 and enhancing its advisory board with industry leaders. [ more ]
Exchangewire
7 months ago
Marketing tech

European Banking Veteran Frank Krings Joins Zeotap as Senior Advisor

Frank Krings joins Zeotap as senior advisor and shareholder
Krings will support Zeotap's CDP initiatives in the banking, insurance, and asset management sectors [ more ]
morezeotap
#personalization
MarTech
5 months ago
Data science

The customer data platform market | MarTech

Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment. [ more ]
MarTech
8 months ago
Marketing tech

Real-time customer data platform: The promise and the reality | MarTech

Real-time CDPs collect and activate customer data in real time, allowing for more personalized and relevant messaging.
Not all CDP vendors offer true real-time capabilities, with some lag time between customer activity and data updating. [ more ]
MarTech
5 months ago
Data science

The customer data platform market | MarTech

Successful marketers leverage customer data platforms (CDPs) to enhance personalized interactions and improve customer experience in an omnichannel digital business environment. [ more ]
MarTech
8 months ago
Marketing tech

Real-time customer data platform: The promise and the reality | MarTech

Real-time CDPs collect and activate customer data in real time, allowing for more personalized and relevant messaging.
Not all CDP vendors offer true real-time capabilities, with some lag time between customer activity and data updating. [ more ]
morepersonalization
MarTech
7 months ago
Marketing

Building a center of excellence for CDPs in 2024 | MarTech

CDP user and ownership are evolving, not confined to one person or role.
Shift from marketing to IT dominance in CDP initiatives due to legal, privacy, and data accessibility concerns. [ more ]
ZDNET
8 months ago
Artificial intelligence

Even more businesses will use AI and data to boost sales and services in 2024

More businesses will adopt modern customer data platforms (CDP) in 2024 due to awareness of the benefits beyond marketing
Using AI with CDP can lead to more meaningful sales conversations and data-driven forecasting practices [ more ]
AdExchanger
2 months ago
Marketing tech

CDP BlueConic Acquires First-Party Data Collection Startup Jebbit | AdExchanger

BlueConic acquisition of Jebbit enhances customer data collection capabilities through complementary technologies and client bases. [ more ]
[ Load more ]