"The vision for GroupM and the broader WPP is we want to help our advertisers navigate change. The only constant in the media business is change, and we are going to experience more change in the next five years than we have in the last 25 years."
"When I look at the reasons for doing that deal, I hear a lot about data, but the data solution is a 20-year-old database that is CRM and traditional ID-driven. I [also] hear a lot about scale but not scale that matters to those clients."
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