The cache of documents released ahead of Google's antitrust trial includes revealing internal emails and presentations that raise questions about the company's ad tech practices.
The internal documents suggest that Google's 'Poirot' project may have been used to redirect advertising revenue to its own exchange, complicating claims about header bidding.
Comparing revealed documents with AdExchanger's prior coverage of Google's products highlights the intricate relationship between ad tech language and the ongoing legal arguments surrounding Google's practices.
As the antitrust trial approaches, both sides will need to convincingly interpret and present the internal communications and data to strengthen their cases.
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