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Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.

Google violated antitrust law to keep a monopoly on search, federal judge rules

Google violated antitrust law by maintaining a monopoly on its search engine.

Google v USA: Week Two Court Report

The USA v Google antitrust trial reveals the extent of Google’s dominance and anti-competitive behaviors in the ad tech industry.

Google US antitrust trial: A timeline

Google faced antitrust trial and lost in a case targeting its search business; second trial focusing on advertising is forthcoming in 2024.

News Corp would lose $9 million by ditching Google ads, ex-exec testifies By Reuters

Google's dominance in advertising technology left publishers, like News Corp, feeling dependent on its services, despite frustrations.
News Corp estimated losing $9 million in ad revenue by moving away from Google, indicating the deep entrenchment of its ad tools.

Google's Header Bidding Countermeasures Go On Trial | AdExchanger

The impending Google antitrust trial centers around internal documents revealing potential misconduct in ad tech practices.

Google knew publishers would dislike ad tech change that helped it profit By Reuters

Google's ad feature changes were strategic responses to competition concerns and aimed at maintaining dominance in online advertising.

Google violated antitrust law to keep a monopoly on search, federal judge rules

Google violated antitrust law by maintaining a monopoly on its search engine.

Google v USA: Week Two Court Report

The USA v Google antitrust trial reveals the extent of Google’s dominance and anti-competitive behaviors in the ad tech industry.

Google US antitrust trial: A timeline

Google faced antitrust trial and lost in a case targeting its search business; second trial focusing on advertising is forthcoming in 2024.

News Corp would lose $9 million by ditching Google ads, ex-exec testifies By Reuters

Google's dominance in advertising technology left publishers, like News Corp, feeling dependent on its services, despite frustrations.
News Corp estimated losing $9 million in ad revenue by moving away from Google, indicating the deep entrenchment of its ad tools.

Google's Header Bidding Countermeasures Go On Trial | AdExchanger

The impending Google antitrust trial centers around internal documents revealing potential misconduct in ad tech practices.
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U.S. Antitrust Case Against Google Is Just the Start

The U.S. government is actively pursuing antitrust cases against Big Tech giants like Amazon, Apple, Google, and Meta to curb monopolistic behavior and promote competition.

Searching For The End; One Ad Spend Bubble Has Nearly Popped | AdExchanger

The antitrust trial between the DOJ and Google Search questions the impact of Google's market share on innovation and competition.
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