In a revealing moment during an antitrust trial, Mark Zuckerberg disclosed his 2022 strategy to tackle Facebook's declining cultural relevance by potentially wiping users' friend networks. This proposal, deemed "crazy" by Zuckerberg, aimed to foster user engagement by forcing them to rebuild their connections. While rejected by some executives at Meta, it demonstrates the company's willingness to innovate amid increasing scrutiny over its market dominance, particularly following its acquisitions of Instagram and WhatsApp, which the FTC claims created an illegal monopoly in social media.
Zuckerberg's strategy of wiping "graphs," or a user's network of social contacts, reportedly could have taken place on an annual basis.
The FTC argues that Meta's acquisitions amounted to an illegal monopoly over the social media market, highlighting the company's aggressive growth strategies.
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