Google showcases the importance of a unified approach to streaming television advertising through its DSP, Display & Video 360, to maximize campaign reach efficiently.
Mars Petcare's success story of unified streaming TV buys on DV360 resulting in a 12% reach growth and optimized viewer frequency highlights the platform's effectiveness.
New tools announced by Google, such as instant deal expansion beyond YouTube, commitment optimizer leveraging AI for optimized inventory mix, and open-sourcing identity reconciliation tech, aim to simplify and enhance TV ad buying.
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