Google Ads has announced a significant increase in the limit for negative keywords in Performance Max (PMax) campaigns, raising it from 100 to 10,000. This change was implemented in response to feedback from the ad community that the previous limit was too restrictive. The update aligns PMax campaigns with Search campaigns and is expected to roll out to all advertisers soon. Ginny Marvin of Google emphasized the importance of using negative keywords judiciously to maintain campaign performance and achieve marketing goals.
"we heard your feedback loud and clear that while negative keywords are welcomed, the cap of 100 felt too restrictive."
"As a result, we're raising the threshold 10,000 negative keywords per PMax campaign."
"This aligns with Search campaigns."
"the cap aimed to ensure the system has the flexibility to achieve your campaign's goal while providing additional control."
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