Smith emphasized, 'Whatever that experience looks like, how it behaves, we can all expect that there will be fewer cookies available on the web and in Chrome in the future...' This underlines Google's commitment to a cookieless future despite the recent announcement.
Nanavati admitted, 'Performance is mediocre, to be honest, relative to when we use third-party cookies,' illustrating the challenges faced with transitioning to Privacy Sandbox technology that is still in its early stages.
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