"From GDN's perspective, GDN is completely disadvantaged against buy-side competition. In the auction ecosystem, we appear to be running a buy-side-subsidizes-sell-side model: we are artificially handicapping our buy-side (GDN) to boost the attractiveness of our sell-side (AdX)."
"Working only with AdX can limit the breadth and quality of inventory buyers can access. This dynamic today differs from some decades-old evidence the DOJ draws from."
"The only reason to limit Google Ads buyers to AdX is because it makes AdX more desirable to publishers since AdX is a source of unique demand for this large pool of ad spend."
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