Google Ads has introduced the ability for some advertisers to include WhatsApp messaging in their Performance Max campaigns. This feature, initially released around a year ago, enhances the interaction between businesses and customers by allowing direct messaging through WhatsApp within the ad campaigns. Emirhan Bayutmuş highlighted this update on LinkedIn, noting the functionality of adding WhatsApp assets and image ads, which can enhance visual appeal and engagement in the campaigns.
With recent updates, Google Ads now permits certain advertisers to integrate WhatsApp messaging into Performance Max campaigns, enhancing communication channels and ad versatility.
Emirhan Bayutmuş shared insights on LinkedIn, noting the inclusion of WhatsApp assets in Performance Max campaigns, which can also incorporate image ads for enriched engagement.
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