This week once again saw social timelines taken over by Spotify Wrapped, the audio service's year-end user roundup of the most-played music and podcasts.The organic marketing play is obvious - people widely share their Wrapped updates - but Spotify also spends on out-of-home activations, live events and digital media to amplify its organic edge.
#people #back #advertising #washington-post #aggressively #apple-music #digital-media #private-company #news-publishers
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