CTV. VMVPD.AVOD.FAST.Do you have a headache yet?Sure, streaming video is an economic boom for the TV industry.But it's also shattering the former simplicity of TV media buying and selling.What used to be a primarily direct-sold business is becoming increasingly programmatic, said David Dworin, FreeWheel's new chief product officer, who was promoted on Wednesday after six years leading the company's product management and advisory teams.
#people #years #combination #transparency #competitive #integration #transparent #bottom-line #current-state #programmatic
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